eCommerce User Experience: Expert UX Audit and UI Recommendations

In the competitive world of e-commerce, ensuring an exceptional user experience UX is paramount for the success of your online store. It’s good to consider a comprehensive solution that merges User Experience (UX) Heuristics with Magento Development Expertise supported by vast Baymard Institue UX research.

In this blog article, we'll walk you through Panda Group's unique approach, step by step, to help you optimize your e-commerce site and boost your customer journey.

Why is our UX approach valuable?

Our methodology not only involves a meticulous examination of your website, complete with detailed feedback and recommendations, but we go beyond by offering guidance from a developer's perspective, combining UX and UI.

Our approach marries insightful suggestions with practical, hands-on strategies. Moreover, we provide 100% e-commerce expertise, delivering a comprehensive customer journey perspective.

We take pride in our 100% e-commerce focus, offering a comprehensive range of solutions tailored to the unique needs of e-commerce businesses. From 360 degree overview, strategic planning to seamless integration.

Technology partnership

Let’s imagine a UX audit made from the universal point of view, the effect would be a general conclusion based on statistics only. We take not only statistics into consideration but also your business goals and technology stack to recommend best solutions and means to achieve particular goals. 

We treat you as a business partner and are willing to cooperate in a long term relationship valuable for both parties.

A UX audit is just one aspect of the business development process, potentially becoming a regular part of collaboration and repeated as necessary.

E-commerce UX Audit - step 1

To initiate the process, we conduct a thorough external evaluation of your website, meticulously comparing it to industry benchmarks. This pivotal phase is expertly guided by our esteemed Panda Group UX Professionals. Rest assured, our comprehensive evaluation will enhance the quality and effectiveness of your website.

Our team of experts will focus on various critical aspects including:

• Identifying the unique selling points (USP) of your website.
• Assessing the initial impression your site creates.
• Evaluating the alignment between the intended and actual main message conveyed on your site.
• Scrutinizing product and category pages, paying attention to product attributes, prices, and delivery information.
• Analyzing website navigation for both desktop and mobile users.
• Examining the checkout process for optimal efficiency.
• Assessing the effectiveness of newsletter subscription features.
• Conducting a benchmark analysis to compare your site against two relevant pages in your industry.

The UX audit Report

Upon completion of this phase, a comprehensive report will be delivered. This report may also feature an explanatory video. It will offer invaluable insights into your site's strengths and weaknesses, along with implementation guidelines. 

We will identify key areas for improvement, list potential threats, and provide benchmarking against best practices to enhance overall performance.

Indepth UX Audit - workshop - step 2 

After taking the initial step, it is advisable to delve deeper into the initial insight, analyzing it in light of a profound understanding of your business. At this stage, active participation from both you and your team is necessary. Transitioning into a collaborative workshop, our primary focus lies in detailed outlining the critical processes and functionalities that merit improvement.

During this phase, our skilled UX designer and moderator from Panda Group work closely with your team to establish the path for enhancements. We join forces to cultivate a clear direction that will lead to meaningful improvements.

UX Road Map

This workshop will produce a comprehensive UX document that establishes the strategic direction and form of the design. It will outline key competitive advantages, address user needs, and provide design screens and drafts. The result will be a well-crafted blueprint guiding the design process with precision and finesse.

UX Main Page Look & Feel - step 3

After gathering all the data from the previous stages, including the UX audit and workshop, it's finally time to witness the first visual outcome: the conceptualization of the main page of your website. 

Taking the lead in this process is our talented UI designer, while ensuring that the design elements are thoroughly consulted and approved by you, our valued partner in the process.

UX/UI Designing - step 4

Now, onto the final phase of the process. This crucial stage entails the meticulous design of several desktop and mobile views, accompanied by the creation of a comprehensive Style Guide. 

UX Style Guide

This document will accommodate all the necessary design elements such as typography, color palettes, iconography, graphics and imagery for the website.

The Style Guide will encompass essential elements of your website's design, including buttons, menus, navigation, and text structure. This guide ensures consistency in the user interface across your entire site.

Once this stage is concluded, you will be provided with a fully designed prototype of your website ready to proceed towards development. The end result? A top-notch website that delivers an enjoyable user experience from start to finish.

Our skilled design team will craft a range of views, encompassing product lists and more, with utmost precision and finesse.

From UX Audit to great Magento e-commerce - step by step 

By embarking on this transformative journey curated by Panda Group, you can unlock the potential to revolutionize your e-commerce website. Take four meticulously crafted steps towards a user-friendly, efficient, and visually captivating platform.

Investing in enhancing your site's UX and UI is not just a wise decision, but a gateway to higher customer satisfaction and unparalleled success for your online business. Ready to embark on this remarkable expedition?