B2B e-commerce
By adopting a holistic approach to your B2B needs, we ensure seamless and deeper collaboration, as well as the transparency necessary for sustainable, long-term growth.
What is B2B e-commerce?
For companies embracing Industry 4.0 and Industry 5.0 principles—where advanced automation, sustainability, and human-centric innovation converge—our B2B platform integrates e-commerce as a key component of a holistic supply chain ecosystem.
Holistic B2B in short:
Provides a single digital environment that integrates e-commerce, procurement, logistics, and ERP systems for real-time data sharing and advanced automation.
Establishes a solid foundation for Industry 5.0, emphasizing sustainable, human-centered systems that adapt to evolving market demands.
Facilitates direct, efficient communication among internal teams, suppliers, and partners to enable faster decisions and maintain strategic alignment.
Employs a modular architecture that supports the unique complexities of industrial supply chains and end-consumer transactions, enabling flexible growth pathways.
Key benefits:
Personalization
Provide customized product catalogs and negotiated pricing for individual partners, backed by a single source of truth for B2B e-commerce data.
Enable quick reordering and subscription-based purchasing tailored to each customer’s contract terms and buying history.
Incorporate account-specific dashboards and communication channels to streamline buyer journeys and strengthen partner relationships.
Fuel Growth
Automate recurring orders, subscription models, and contract renewals to reduce administrative overhead and stabilize revenue flows.
Eliminate reliance on multiple intermediaries, preserving margins for reinvestment in technology, market expansion, or strategic partnerships.
Simplify cross-functional processes (e.g., procurement, logistics, finance) to scale efficiently and accommodate growing order volumes.
Marketing boost
Gain deeper insights into buyer behavior and reorder cycles to inform data-driven, targeted campaigns.
Customize communications and promotions for each partner segment, aligning offers with their purchasing history and strategic goals.
Increase brand visibility by showcasing robust integrations, seamless account experiences, and innovative solutions to differentiate from competitors.
Flexibility
Integrate with partner ERP systems, CRM platforms, and warehouse management tools for real-time, bidirectional data flow.
Provide multiple sales endpoints—EDI, web portal, mobile app—to meet diverse partner needs and purchase preferences.
Rapidly adjust product offerings, pricing, or service levels in response to market shifts, leveraging scalable infrastructure and agile workflows.
We transitioned into the e-commerce space
- in a direct sales company for chemical products for farmers.
- in a large French DIY B2C chain using the D2C model with a click-and-collect option.
- in the manufacturing sector in the back-office area, we applied the D2C model.
B2B helps:
- increase margin,
- shorten supply chains,
- decrease complaints,
- avoid technological debt.
Over the past 5 years, we’ve successfully completed over 120 projects, helping businesses across industries such as: FMCG, healthcare, insurtech, banking, and fashion.
“Our expertise lies in reconfiguring and upgrading sales models to drive improved performance and achieve exceptional results.”
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D2C e-commerce in Agriculture Industry
The goal was to design a Direct-to-Consumer (D2C) framework for building and launching a scalable e-commerce platform tailored specifically to the needs of the agricultural industry.