Scientific approach for UX/UI
We focus on tangible improvements that drive measurable results. Our services optimize user experience, reduce checkout friction, and ensure data-driven enhancements that directly impact conversion rates.
By leveraging Baymard’s research, we streamline e-commerce flows, minimize user drop-off, and create more efficient shopping experiences.
Eliminate friction, shorten purchase paths, and optimize conversion—grounded in Baymard-backed research.
Key benefits:
Check-out optimisation
Reduces friction and drives more completed transactions.
Enhances customer engagement and loyalty.
Minimizes drop-offs and increases purchase completion.
Behavioral survey
Insights from user behavior analytics and A/B testing inform continuous improvements.
Personalization and optimized user journeys encourage long-term customer relationships.
Builds customer confidence.
Compliance
Adherence to WCAG standards ensures inclusivity and reduces legal risks.
Supports growth and adaptation to new trends.
Expands market reach with accessible website.
Process optimisation
Optimized workflows reduce support requests and customer service costs.
Differentiates the business in a crowded market.Quickly adjusting product offerings.
Who we work for
Components of the service
Purpose:
- identify and address usability bottlenecks, friction points, and design inconsistencies that hamper user engagement and conversions.
Key activities:
- heuristic evaluations (reviewing the site against recognized UX principles),
- behavioral analytics (heatmaps, session recordings),
- A/B testing (to validate data-driven changes), and assessment of the information architecture to ensure alignment with user expectations.
Deliverables:
- Audit Report detailing discovered issues and their impact on conversions,
- prioritized recommendations for improvements, and optimized user flows (e.g., wireframes or prototypes).
Expected outcomes:
- reduced friction for users, higher engagement, increased conversion rates,
- more consistent user experience across all devices.
Purpose:
- create visually cohesive, high-converting interfaces for online retail, ensuring product discovery and checkout experiences are seamless.
Key activities:
- wireframing and prototyping (defining layout and interaction),
- designing UI components that match brand guidelines, applying a responsive mobile-first approach,
- validating designs through usability testing.
Deliverables:
- high-fidelity mockups of key e-commerce pages,
- a style guide (consistent design elements),
- interactive prototypes for stakeholder reviews and user tests.
Expected outcomes:
- improved visual identity,
- easier product findability,
- smoother overall shopping experience that builds user trust and reduces cart abandonment.
Purpose:
- analyze the full conversion funnel, particularly the checkout process, to eliminate roadblocks that prevent users from completing purchases.
Key activities:
- funnel analysis (tracking drop-offs at each stage),
- reviewing form fields and error handling, assessing site performance (page load times, server response),
- examining micro-interactions such as button placements and calls-to-action.
Deliverables:
- detailed conversion-focused report identifying friction points,
- redesigned checkout flow to minimize steps,
- ongoing testing plan for continuous improvement.
Expected outcomes:
- fewer instances of cart abandonment,
- clearer checkout steps,
- measurable lift in conversion metrics and revenue.
Purpose:
- ensure the site meets WCAG 2.2 standards so all users, including those with disabilities, can navigate and interact with content effectively.
Key activities:
- automated and manual accessibility testing (using scanners and screen readers),
- verifying keyboard-only navigation and proper focus management,
- checking color contrast for readability,
- providing remediation guidelines for code-level fixes.
Deliverables:
- an Accessibility Audit report detailing issues and their severity,
- an implementation guide for developers,
- validation tests to confirm WCAG compliance after fixes are applied.
Expected outcomes:
- a site accessible to a wider audience,
- reduced legal risks,
- an inclusive user experience that supports assistive technologies.
Purpose:
- map and refine the entire user journey from initial awareness to post-purchase, ensuring it is cohesive, user-friendly, and relevant to different audience segments.
Key activities:
- customer journey mapping to visualize user paths,
- analyzing cross-channel behavior (web, mobile, email),
- segmenting audiences for personalization,
- optimizing post-purchase engagement to encourage loyalty.
Deliverables:
- CX audit report outlining current user flows and pain points,
- optimized customer journey blueprint,
- strategic plan for ongoing improvements to increase retention and user satisfaction.
Expected outcomes:
- higher customer loyalty and repeat business,
- more personalized experience for different user segments,
- seamless flow across all channels and devices.
Purpose:
- incorporate the research-driven best practices from the Baymard Institute and compare the site against industry leaders to identify and address usability gaps.
Key activities:
- reviewing checkout, navigation, product pages, and filtering mechanisms against Baymard insights,
- conducting competitive benchmarking,
- dentifying missing features or underperforming elements,
- outlining a clear plan for Baymard guideline compliance.
Deliverables:
- benchmarking report comparing the site's UX to top competitors,
- compliance checklist detailing the steps needed to meet Baymard standards,
- performance tracking framework to measure improvements over time.
Expected outcomes:
- e-commerce experience aligned with proven research-backed standards,
- improved user trust and workflow efficiency,
- quantifiable enhancements to add-to-cart rates, checkout completion, and overall revenue.
Users engagament matters
The true differentiator lies in how effectively a business can engage users, guide them seamlessly through the shopping journey, and ultimately convert them into loyal customers.
Our UX and e-commerce optimization services are designed to bridge the gap between user expectations and business objectives, ensuring that digital experiences are not just functional, but frictionless and highly efficient.
Users leave sites when the interface frustrates them. By employing analytics, user testing, and proven UX methodologies, we pinpoint and remove friction points that stand in the way of conversions.
A well-designed, accessible, and user-friendly website fosters trust, encouraging repeat purchases and long-term brand loyalty.
Every usability issue, slow-loading page, or confusing checkout process can cost businesses potential sales. By optimizing the experience, we directly impact revenue growth.
In a crowded market, the businesses that prioritize seamless digital experiences stand out. A strong UX is no longer a ‘nice to have’ but a crucial driver of differentiation.
Adhering to industry research like Baymard and WCAG compliance isn’t just a technical requirement; it’s a business imperative for capturing broader audiences and avoiding legal risks.
Our structured approach ensures that businesses don’t just create aesthetically pleasing digital interfaces but develop robust, performance-driven e-commerce experiences that drive measurable success.
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Talk about ESTIMATIONOur expertise in practice
To gain an edge over competitors and meet client demands, they sought to enhance their experience with improved UX design thanks to Hyvä Theme.
We began our journey to achieve that with a careful UX audit, allowing us to identify the fundamentals for inspiring new design.