Conversion Rate Optimization
Enhancing business efficiency through eCommerce CRO
About the service
An ecommerce conversion rate is the ratio of orders placed in your store to the total incoming traffic. It can be calculated using this formula:
CRO = (orders / number of visits) x 100%
The term "conversion rate" commonly refers to the proportion of visitors who transition into customers. Your goals might differ based on whether you offer products or services, aiming to boost metrics like visitors adding items to their cart, subscribing to newsletters, or joining webinars.
9.2%
increase in average order value due to 0.1 s improvement in loading time.
Source: Google/Deloitte Milliseconds Make Millions
1.64%
Global average eCommerce conversion rate for February 2023.
Source: invespcro.com
62%
projected mobile device share in eCommerce by 2027.
Source: Statista
What we do
Site Performance Optimisation
The primary challenge in eCommerce is not only attracting users but also retaining them on the site by ensuring fast loading and presenting search results as expected.
Product Page Optimization
Provide users with all essential product or service data they need to make informed decisions. Avoid causing confusion or making them search for crucial information.
Checkout optimization
Understanding user behaviour is key to crafting customer-friendly checkout processes as part of the customer journey. This necessitates well-structured and processed data from analytics and other sources.
Top CRO Tactics to Boost Your Website
Utilizing CRO tactics is crucial for enhancing your website's performance and reaching business objectives. If, after analyzing customer feedback and industry benchmarks, you notice that your current conversion rate falls below average, several factors may contribute to this, including subpar website functionality, slow loading speeds, insufficient responsiveness across devices, and poor Core Web Vitals outcomes.
To address these issues and improve your website's performance, implementing CRO tactics can make a significant impact. By acknowledging the behaviors of your customers on-site and gathering valuable data, you can make well-informed decisions to optimize their experience on your website.
Site Performance and Core Web Vitals Optimization
Customer Journey Optimization
Product and Category Page optimization
Checkout Optimization
A/B tests
Redesign Product, category or checkout page
360 data analysis
Magento & Adobe Commerce B2B features
To enhance the purchasing journey, we create a Magento & Adobe B2B platform equipped with the following features:
User-friendly self-service
Ensure the users can reorder fast, assign different roles and permissions within a company.
Comprehensive end-to-end reporting
To offer comprehensive data to enhance your decision-making process.
Automation features
Automating order placement and fulfilment can decrease call centre volumes and alleviate pressure on sales representatives.
Who we work for
Service models
A dedicated team managed by Fabrity Commerce
Decide on a dedicated team when:
Your company needs an external production team.
You are looking for a partner that will manage the team’s daily work.
Your project is short-term and needs to be completed quickly.
You need someone to organize the project’s workflow for you.
You need a contract to minimize project-related risks.
Staff augmentation or a team managed by the client
The client employs one or more IT specialists with the specific qualifications desired who work together with the client’s team (on the same principles and performing the same duties). Fabrity is responsible for selecting specialists with the necessary qualifications.
Decide on an augmentation model when:
You need IT specialists with the specific skills required for a project.
You are looking for staff members with rare or high-level skills.
You have well-established design practices and procedures.
Your employees will take care of the organization and management tasks.
You can quickly organize the necessary tools, equipment, and space.
Hybrid teams
A hybrid team is a mix of a dedicated team and a staff augmentation model. There are two types of hybrid solutions. In the first, each role on the development team is filled both by one of your employees and by an external employee. In the second, the roles on the team are clearly delineated between internal and external employees, and the proportion of in-house employees is no more than half.
Decide on a hybrid solution when:
Your staff needs specific skills for the project.
You need an addition to your IT specialist team.
You can manage the project and organize the group’s tasks on your own.
You want to establish knowledge transfer between your and Fabrity’s team.
Software development hubs
Clients get access to the IT talent pool and scale up and down the team depending on the current business challenges. At the same time, they want to avoid considerable upfront investment, time-consuming recruitment, and paying for expensive consulting services. As a software house, Fabrity can become a go-to software development hub allowing you to extend your teams quickly and effectively.
Decide on software development hubs when:
You are looking for a reliable IT service provider for a long-term collaboration.
You need constant access to a large IT talent pool.
The team’s scalability is crucial.
You want to avoid incurring upfront costs.
How we work
01
Contact us
02
Discovery session
03
Proposal
04
Contract
Review and sign off a contract based on SCRUM approach depending on how well defined your project scope is.
05
Kick-off
06
Long-term cooperation
BLOG
Tech stack
Book a free 15-minute discovery call
Let's talk to see how we can help.
You can also send us an email | commerce@fabrity.pl
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