What is D2C?
For companies seeking independence from marketplaces and more control over customer relationships, this model unlocks the true potential of sales.
D2C in short:
dedicated sales channel in e-commerce, often mixed with omnichannel,
sale based on direct customer data,
way to gain higher profits due to shortened sales chains,
can be used in B2B or B2C relations depending on company’s priorities.
Key benefits:
Personalization
- Personalized shopping customer journeys.
- Individual pricing strategies.
- Tailoring offers to meet customer needs, based on SSoT data from your e-commerce.
Fuel Growth
Avoid high intermediary fees.
Retain a large share of profit.
Invest savings in growth and marketing.
Marketing boost
A better understanding of customer preferences and behaviors.
Personalized communication and offers.
More effective marketing campaigns.
Flexibility
Managing logistics and warehousing.
Quickly adjusting product offerings.
Implementing innovative sales channels like voice commerce or AI-driven recommendations.
We transitioned into the e-commerce space
We did, i.e.:
- Direct sales of agricultural products to farmers.
- A French large DYI B2C used the model of D2C with click and collect.
- We created the whole process of digital transformation to D2C, including back-office solutions in the manufacturing sector.
D2C helps:
- increase margin,
- shorten supply chains,
- decrease complaints,
- avoid technological debt.
Over the past 5 years, we’ve successfully completed over 120 projects, helping businesses across industries such as: FMCG, healthcare, insurtech, banking, and fashion.
“Our expertise lies in reconfiguring and upgrading sales models to drive improved performance and achieve exceptional results.”
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D2C e-commerce in Agriculture Industry
The goal was to design a Direct-to-Consumer (D2C) framework for building and launching a scalable e-commerce platform tailored specifically to the needs of the agricultural industry.