D2C e-commerce

Agriculture Industry

Our Goal

The aim was to create a Direct-to-Consumer (D2C) framework to develop and launch a scalable e-commerce platform designed specifically for the agricultural sector.

Direct sales channel between the producer and end-users.
Eliminate intermediators.
Improve gross margins.
Stremline operations.
Improve customer experience

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Key benefits

“Key benefits included direct sales that bypass intermediaries, boosting profit margins and strengthening customer relationships. Implementing Single Source of Truth (SSoT) ensured real-time synchronization across production, logistics, marketing, and sales, improving efficiency and agility.”

Challenges

Integrations

Integration with existing systems (ERP, logistics, and payment platforms) and addressing the unique needs of agricultural clients.

Schedule

The platform needed to be built and launched within seven months, which was challengind for both sides and required efficient work flow.

Diverse Technological Advancement

Ensuring the platform would cater to a diverse user base, including farmers with varying degrees of digital literacy.

What we did

A modular and flexible design supported by advanced technologies, including predictive analytics for sales and logistics optimization.

The holistic nature of the D2C framework provided the client with full control over their operations, encompassing production processes, inventory management, and customer engagement. This was further enhanced by automation and integration with existing ERP, logistics, and payment systems.

Overall, the project showcases the power of the D2C framework in transforming traditional sales models within specialized industries, offering a scalable, data-driven, and customer-focused approach to digital commerce.

This case highlights the potential for the D2C model to drive sustainable growth and operational efficiency in dynamic markets.

UX - User Experience

The project was underpinned by a customer-centric approach, with an emphasis on understanding and integrating user behavior into the platform’s design.

This facilitated the development of a seamless and intuitive user experience, catering to a diverse customer base with varying levels of digital literacy.

Primary Data Analytics

The platform was also equipped with robust data analytics tools, enabling precise customer insights and informed decision-making.

Market data collected firsthand is highly valuable to manufacturer allowing for personalised offer creation and communication with the customer.

Diverse Technological adjustment

Ensuring the platform would cater to a diverse user base, including farmers with varying degrees of digital literacy.

End users valued the intuitive application for its low entry barrier, which significantly improved communication and purchasing experiences.

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How we did it

The following steps were done:

Conducted workshops to understand client requirements and pain points.
Mapped user journeys for both desktop and mobile interfaces.
Designed a user-friendly architecture tailored to the agricultural sector.
Developed robust features including real-time stock updates, online payment integration, and seamless navigation.
Integrated the platform with ERP systems and logistics providers for efficient inventory and delivery management.
Established connections with multiple online payment providers.
Performed rigorous testing to ensure system stability and usability.
Delivered a production-ready platform within the required timeframe.
Provided comprehensive training to the client’s team.
Delivered detailed documentation for platform management.
Ensured ongoing development and maintenance.

Methodology

Our team for the project included:

project manager,
business analyst,
IT architect,
UX/UI designer,
frontend and backend developers,
database engineer

All working together to bring it all to life step by step.

Results

New D2C channel opened in 7 months supporting existing B2B channels

Increased sales and improved margins through direct transactions without intermediaries.

Real-time stock updates and faster payment processing streamlined operations.

The client quickly added new products, demonstrating the platform’s scalability.

The platform’s design supports easy replication across new markets.

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