Products Configurator
IoT marketplace. Smart blnds configurator
About the company
Meet tink.de, the pioneering online marketplace for connected home products that harness the power of the Internet of Things (IoT). Launched in Berlin in 2016, tink.de has quickly grown to become a market leader, boasting an impressive 700,000 customers and a team of over 100 talented employees. And now, with a recent investment of 40 million euros, tink.de is poised to become a regional leader in the IoT market.
tink.de offers a wide range of IoT products from some of the biggest names in the industry, including Google, Amazon, Apple, Bosh, and Volkswagen, as well as innovative business models such as rentals and insurance.
With tink.de, customers have access to a comprehensive suite of IoT services and solutions, including e-mobility offerings. Step into the world of tink.de and experience cutting-edge IoT technology today!
Our challenge
tink.de provides a range of smart home appliances that make use of IoT devices. The solutions are highly customizable and can be integrated with other devices for a truly smart home.
tink.de understands that home design is just as important as functionality, which is why they offer customizable options to fit the unique needs of each homeowner. Highly configurable blinds are the perfect solution from that perspective.
Each blind can be custom-made to fit the individual window, whether it’s a modern large-scale window or a small-roof one.
The main challenges
Full range of stylish fabrics - 60 different patterns
3 transparency levels
Totally custom size - to within 1 mm of their window size
Solution step by step
1.
API first
Connecting Supplier and eCommerce Instances.
Merging the producer's process with the marketplace.
2.
Magento front-end
eCommerce front end design.
Magento front end development.
3.
UX/UI
Customer journey map.
Configurating, ordering and purchasing process cobined with insurance.
What we have done
Simplifying the process
Our goal was to make the complex ordering process as simple as possible.
Configurable products can pose challenges for eCommerce businesses due to the management of numerous individual products. Even advanced technology may struggle with the complexity, especially when handling changes in dimensions, fabrics, and prices. Simplifying this process is a significant challenge.
Our solution? By taking a broader view in our projects, we found that producers can directly provide product data and materials, which we can transfer to the e-commerce platform. This streamlines the ordering process directly from the producer, with the platform acting as a seamless broker, requiring minimal maintenance.
A possibility to preview a customized product before purchasing thanks to a user-friendly configuration process. Plus, wrong measurement insurance prevents any expensive mistakes. With the streamlined online process, customer service isn’t even necessary. It’s hyper-effective.
API
Our goal was to make the complex ordering process as simple as possible.
The API connection is a total game-changer! With this technology, managing the ordering and purchasing of nearly 4,000 combinations of product options on the eCommerce platform is now a breeze.
Our main goal was to build a front-end that matched the supplier instance's needs and specs. It was a big task that needed close collaboration between our team and the producers.
UX/UI
Our objective was to streamline the intricate ordering process, making it as straightforward as possible.
Not only did we overcome technical obstacles, we also satisfied UX demands. A client can effortlessly customize a multitude of products based on color, transparency, installation options, sample orders, and even personalized labels to perfectly complement their blinds and windows.
Outcomes
1 product
in stead of 4K variations
100%
Customers' self-service solution minimising the customer service involvement.
50x
the revenew growth
We have been offering our customers electric blinds as part of our smart home solution, along with shutter controllers, for a considerable period of time. However, with the onboarding of Smartblinds and the launch of our configurator, we now offer a fully customizable and complex solution for our customers.
They can choose blinds that are accurate to within 1 mm of their window size and style the look with over 60 different fabrics and 3 transparency levels. Additionally, we provide free fabric samples so that customers can see and feel their future blinds before making a purchase.
Our data shows that customers typically buy more than one blind, and our revenue increased over 50 times in the first month after the launch of the configurator.
Anna Dodonova
Product Owner tink.de
Tech Stack
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