User Generated Content UGC and Social Selling
Children Furniture
About the Company
Petite Amelie to marka stworzona przez matkę, która z pasją dba o dobrostan i radość dzieci oraz ich rodziców. Z najwyższą starannością łączy bezpieczeństwo, estetykę i dbałość o detale, oferując unikalne meble, dekoracje i zabawki, które wyróżniają się wyjątkowym designem.
Produkty marki dostępne są zarówno online, jak i w sklepach stacjonarnych, docierając do klientów w wielu krajach Europy poprzez różnorodne kanały sprzedaży. Priorytetem Petite Amelie jest tworzenie wyjątkowych doświadczeń związanych z jej produktami, które pozostają w pamięci na długo..
Challenge
Petite Amelie products offer exceptional value and exude elegance when showcased in clients’ personal spaces. Recognizing the desire of users to share their purchase satisfaction, particularly in the context of arranging babies’ and toddlers’ rooms, the brand sought to collect client photos. However, this process faced challenges due to its execution across various channels and countries with differing languages.
To address this, Flowbox transformed the approach by automating the collection and seamlessly integrating user-generated content (UGC) with online sales channels, such as the website and social media platforms: Instagram, YouTube, Twitter (X), Pinterest.
Solution step by step
1.
UGC widget
The Flowbox widget implementation on the Homepage and Community page.
2.
SM sales channel
Shoppable pictures link directly to the product, and add to cart feature.
3.
Analytics
Web analytics feature send events to GA4 for data-driven approach.
Outcomes
API first
Simple installation of the external module on your Magento eCommerce site.
Social Proof
Brand authentication with clients presenting their photos with your products.
SM selling
Empowering social media sales channels by integrating them into the customer journey.
Flowbox is a fantastic way to implement UGC on our website and to see how customers have styled, used our products. There are some beautiful images that we would have missed if we didn’t have this tool.
It also makes the products more relatable when our products are used in different homes, settings and by different people. It also creates trust for potential customers. It’s exciting and refreshing to see the different ways our products are portrayed.
Flowbox has been relatively easy to work with.
Mary-Jo Riglione
Petite Amelie
Tech Stack
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