Why Magento 2 is the Best Platform for Omnichannel eCommerce?
Anna Gruszczynska-Radecka
Thu Jul 18 2024
Exploring an omnichannel business model and have queries?
BOOK A CALLMagento is the best platform for omnichannel eCommerce because Magento 2 provides a single source of truth to integrate omnichannel retail. The Magento eCommerce platform allows you to connect all of your channels in one place, including storefronts, mobile apps, social media accounts, and more. Magento also has features that help you run your business, such as Magento Shipping, which easily handles orders from any customer touchpoint.
What is omnichannel eCommerce?
Nowadays, clients expect to influence the shopping process, they want to decide whether they will start and finish their purchase online or combine both online and offline e.g. selecting products online on desktop or mobile devices, using your website or social media, adding to cart, paying and picking up in-store.
They also want to be able to choose in-store and order delivery directly to their home. What’s more, it’s also important to make it possible to return products in many ways, like in-store and online.
“Multiple channels linked together for a unique shopping experience.”
Responding to market needs and clients’ demands for shopping experiences is not easy for merchants, as it requires multiple technologies to handle complex processes adjusted at all stages for each individual needs of each customer.
Seamless shopping experience
The future of marketing is now more streamlined and consumer-friendly. Consumers are communicating across a wide spectrum, from websites to mobile browsers to native apps!
Businesses that want their messages to be heard need to incorporate omnichannel into their marketing mix. This means that customers will have a consistent experience across all services, and all channels will be used seamlessly throughout every step in their customer journey without interruption or confusion as to which content is where.
Unified customer experience throughout the channels
One of the unique customer experiences with omnichannel is a unified ‘sense’. Shoppers can see the same content, even though it’s shown on a different channel, and the prices, as well as the services that represent your brand’s position in a tough market race, will be identical!
In some cases, clients may have more than one device – so how about an app or online shopping cart? They’ll also benefit from other important features such as online payment and in-store pickup, loyalty program benefits, multiple payments, and shipping methods that streamline everything for them while shopping physically inside stores too because of integration between multiple platforms.
Magento makes this journey like what we had back when someone first went out into the real world looking around before buying something new.
What are omnichannel and multichannel differences?
Omnichannel is the higher and of a multichannel sales strategy. Many merchants sell products and services online and offline at retail and wholesale, sharing their business activity between different channels and respecting their specifics.
However, this model is based on separating all channels and managing different marketing and inventory policies for each channel. When it comes to omnichannel strategy, all the channels are combined into one consistent system allowing them to be managed from one place.
Why it’s worth having an e-commerce platform for omnichannel retail?
The data suggests that customers who buy from multi-channel retailers have a 30% higher lifetime value than single-channel consumers.
This may be due to the fact that combining all channels brings more offers and convenience, which results in greater customer satisfaction overall!
The race is underway, not all salespeople have already realized this advantage or do not have the technical support to implement it in their business models.
Getting competitive advantage with omnichannel retail solution
You have the chance to use this situation to your advantage and start building the highly advanced and future-oriented platform with Magento which is a powerful technology allowing you to create an extremely flexible and trustful store for your purpose.
Magento is the best omnichannel solution on the market
Magento eCommerce platform not only delivers the best customer experience but also allows to create and manage a complex store in the most effective way.
The buying process is full of surprises. From start to finish, you will be surprised how easily your customers can complete their purchase with Magento’s seamless experience and integrated functions!
Magento e-commerce platform advantages
With a user-friendly dashboard designed specifically for mobile devices – no matter where they are in the world or what device they have at hand – this system makes building an online as easy as a piece of cake.
The customization options offered by Magento give shoppers everything they need, offering them endless opportunities when looking through your offer, no matter how large it is and whether it consists of simple or configurable products.
Even if you are not ready for omnichannel now, the Magento e-commerce platform will help you stay up-to-date and ready for potential use. With this service, it’s easier than ever before to anticipate omnichannel shops that may be coming soon!
Magento omnichannel best practice
Nike – an example of eCommerce and physical store experience
Nike has made sports marketing engaging for customers by integrating the virtual store with physical space. This means that all data is transmitted to a central hub, which then delivers it to the Magento 2 system based on sales and stock information.
Omnichannel management gives retailers more control over the user experience across channels through seamless integration between eCommerce websites, mobile apps, and in-store retail locations.
An omnichannel approach to retail can be defined as one that seeks to create value for customers by:
- wide access,
- convenience,
- seamless integration between physical stores and mobile and desktop shops.
Retail business with online and offline channels using Magento
Upper 90 Teamwear is a New York sportswear retailer with digital and physical stores linked together through its Magento omnichannel retail solution. Enabling the customers to engage convenient mobile shopping experience with in-store pick-up and inventory management, making the stock rotation effective and transparent to merchants receiving the real-time data.
More about this particular tailored-made for our client omnichannel solution read on the case study section concerning Magento omnichannel implementation for Upper 90
Magento omnichannel features
We’ve already mentioned that the number of channels affects consumer behavior. Store owners respond to customer expectations in their integration and consistency to satisfy the customers and make their offline and online store experiences seamless.
Magento provides merchants with a convenient, and feature-rich control panel to help improve their store management experience as well.
It provides a user-friendly Magento backend that allows you to manage all Magento stores from one place. Each Magento eCommerce platform is built on a powerful, scalable, and reliable Magento architecture with rich features for efficient inventory management, order processing, and tracking as well as automated marketing tools like Magento Marketing Automation – making your store more user-friendly.
Key Magento features for omnichannel business
Responsive design
User behavior is increasingly multi-device desktop and mobile, e followed by the internet of things IoT and to respond to this trend Magento e-commerce platform also enables your online business to adapt to different tools and ways of presenting your offerings involving the highest technology.
RWD (Responsive Web Design) is the technology used by Magento to adjust your store theme to all digital devices. In the age of mobile devices. It’s more important than ever to have a website that is made with responsiveness in mind.
Responsive web designs can provide an optimal viewing experience for people no matter what device they’re using – from large high-resolution desktop computers to smaller screens like phones or tablets!
Third-Party integrations
Third-party plugins can increase the efficiency of your eCommerce shop in ways never before thought possible! Magento facilitates many third-party plugins and is also an important forum for their creation because who doesn’t want more from a platform?
Marketplaces integrations = Magento
eBay and Amazon are two of the leading marketplaces in America. Magento offers a variety of extensions to sell your goods on both platforms, so if you have an online retail portal that allows customers one-click access from anywhere, these partnerships will help take it to another level!
Social Media integration
The power of social media can empower your online store with the integration and analytics of all the channels you want. Get more customers by integrating their favorite networks into one stream!
With a constantly changing social media landscape, it’s important that you have an online presence to promote your brand. Studies show that 47% of internet customers were inspired by feedback from Facebook friends when making their purchase decisions!
Mobile shopping app for Magento platform
A mobile shopping app can help you expand your client base by serving those who prefer this device over others.
Apps are a great way for customers to have access at their fingertips and give them the convenience of being able to purchase virtually anything on their schedule, not yours! Magento provides different types of apps that will suit your business and user requirements.
Data management
Multichannel retailing requires smooth integrations of data from different channels. Magento’s integrated omnichannel features provide a powerful tool for companies to connect with customers across all channels.
The Magento platform gives them control over data and products, provides multiple currencies operations, and supports real-time tracking of product inventory.
Cross-channel Inventory Visibility
The more retailers know about their inventory, the easier it will be for them to make sure that all products are available for customers. Retailers should use omnichannel strategies, so they can track clients’ data and properly allocate goods on different channels in any given transaction journey.
The Magento system notifies when the number of any items is below average, allowing them to request additional quantities and store them in stock. What makes this more sophisticated? Magento also suggests nearby warehouses for employees who need it! This saves time & shipping costs – without sacrificing quality or service.
Order fulfillment
Shoppers can now choose between drop-ship, buying online – pick up in-store, and partial shipment. This is boosting seamless experience for customers while also creating new obstacles of managing as well controlling those processes by retailers on their end too!
When will you finally be able to see what’s happening with your orders, deliveries, and pickups in real-time all at once? You’ll be able to fulfill the customer requests much faster.
Is Omnichannel Retail the Future of Ecommerce?
The world is a completely different place thanks to eCommerce. Shoppers can choose when and where they want to shop, whether that’s from a store in town or an online shop anywhere in the world.
Magento offers omnichannel features to help you be up-to-date with your customers’ needs no matter what channel they use. Have you integrated any of these into your own marketing strategy? Our team would love to discuss how we could partner together to create amazing digital marketing campaigns for all channels – don’t wait another minute before you hear from us!
