Magento 1 to Magento 2 migration

US Water filters retailer

About the company

Our client is one of the biggest Berkey Water Filter dealers in the USA operating on Magento 1 since 2008. Big Berkey Water Filters.com is a top Berkey dealer, known for expert advice and extensive expertise. Their US-based customer service team is on hand around the clock to help customers choose the perfect Berkey system for their family and ensure its long-term upkeep.

With 15 years of knowledge, they are the go-to online source for all things Berkey, dedicated to addressing every Berkey-related question. They have also invested time in researching and creating over 400 scientifically-backed articles that educate on harmful chemicals in water and show how the Berkey can eliminate them effectively.

Our challenge

Big Berkey Water filters have been providing water filters through the Magento 1 platform since 2008, ensuring a safe and reliable service for over 12 years. With the Magento 1 End of Life approaching, the client aimed to elevate their service quality for the future by upgrading to the latest Magento 2 version.

The migration presented an opportunity to enhance existing functionalities and design for an improved user experience.

Additionally, the shop offered an affiliate program through JROX marketing software, which required updating and migration to align with the platform upgrade.

The main challenges

Features audit.
Redesign.
Alignment of Magento with marketing platform.

Solution step by step

Review of features

Review key features which need to be migrated to Magento 2.

UX audit

Qualitative and quantitative analysis of the existing shop, using Hotjar and Google Analytics.
Insights from the redesigned UX have enhanced the user experience.

Redesign

Migration of existing data.
Scope of New Features.
Integrating a new design using the Magento ScandiPWA solution.

What we have done

Features review

After operating on the same stack for years, numerous features have been implemented but are now obsolete and unused.

The process of migration started with a review of the existing Magento 1 shop and its features.

Over its 12 years of operation, the system had accumulated several modules that were no longer used, and others which were ripe for replacement.

UX audit

Conducting thorough qualitative and quantitative analyses can greatly improve the overall customer experience.

We analysed the website using tools such as Google Analytics and Hotjar to gather data for determining the optimal customer journey that leads to successful cart and order completion.

Redesign

Optimising the rental payment process with minimal customer service involvement and maximum customer self-service.

Having in mind that Berkey Water Filters is a well-established business, and thinking long term, we decided that the best way would be to follow current e-commerce trends and implement a PWA solution for Magento 2 shop.

We decided to use a PWA (Progressive Web Application) for this shop migration as this technology has the following benefits:

It allowed us to make a shop that would load significantly quicker than a standard Magento theme, and every 100 milliseconds counts in the e-commerce.

It gives the customer a mobile app experience without having to install an additional application. In turn, this saves the company from having to develop expensive dedicated software for each platform.

Outcomes

120

significant decline in customer service interaction

5.4 sec.

The ideal rental period that best satisfies clients.

54%

quicker the checkout loads

Panda Group is a client-centric company. They make sure clients know where things are in the pipeline and how long they’re going to take, as well as the risks and benefits compared to the cost. They’re probably the fourth development group I’ve worked with and are the best by far. I recommend them to anyone. They’re great across the board.