Hyvä Themes for Magento
Home and Garden store frontend redesign
About the company
Bonmario stands out as a leading player in the stainless steel industry, offering top-notch products to help customers realize their dream homes. With a robust B2C and B2B business model, they cater to projects of all sizes – from minor upgrades to complete transformations!
Their exceptional retail, wholesale, and B2B services in the region ensure your home dazzles with quality! With a track record of three decades, Bonmario excels in product variety and service excellence tailored to each client.
Their unwavering commitment to excellence positions them as the go-to choice for investors and business partners seeking dependable solutions and continuous support.
Our challenge
In their bid to stand out in a fresh market, Bonmario embarked on transforming their B2C presence. To outshine rivals and cater to customer needs, they aimed to elevate their UX design.
Our journey commenced with a meticulous UX audit, unveiling core principles for driving innovative design.
Selecting the optimal technology to bolster an eCommerce venture and align with its current framework posed a formidable challenge, yet proved essential for achieving set goals.
This entailed a thorough evaluation of various aspects, including ERP systems.
The main challenges
Customer journey design based on UX audit conclusions.
Composition of a technology stack enhansing UX and Performance at the same time.
Hyvä based redesign and optimisation.
Solution step by step
1.
UX audit
Conducting a UX audit to pinpoint vulnerabilities in the purchase process.
2.
Customer journey
Crafting a customer journey that aligns with user requirements and business objectives.
3.
Hyvä redesign
Hyvä Themes Magento frontend redesign and UX improvement
What we have done
UX audit
It was beneficial to start with UX Audit, where we identified the following issues:
Users were overwhelmed by the excessive details on the site, hindering their focus on crucial purchasing information. Additionally, the site's navigation proved to be distracting. The primary objective was to streamline the layout design in a user-friendly manner and improve navigation for enhanced intuitiveness.
Our recommendation typically leans towards a simplistic and minimalistic layout that serves as a frame to showcase products and services rather than overshadowing them and muddling the overall image.
We enhanced the main page, categories, product pages, and cart pages. By adding pictograms and arranging information for a quick overview or in-depth research, we improved the user experience, especially for complex products with detailed specifications.
The second issue was improving the checkout process. The layout is accordion-style. Filling in initial details reveals more steps. The page lengthens, but users can scroll through checkout info at each stage. Additionally, the cart summary remains on the right as users move down the form.
Hyvä Themes Redesign
Optimising the rental payment process with minimal customer service involvement and maximum customer self-service.
The next step was to design a new front end. We decided to use Hyvä Themes, a great Magento frontend, to profit from its outstanding performance and a short time to market.
Hyvä Themes is a game-changing PHP technology that simplifies and streamlines Magento frontend development. Compared to Luma, the default theme for Magento, Hyvä eliminates unnecessary libraries which boosts desktop performance up to 90 – making the site faster than ever with an improved User Experience!
Our research and Hyvä solutions implementation proved to be hugely successful in improving user experience – events on page increased by over 300% within the first period after the deployment. We are thrilled at such a positive outcome!
To learn more about Hyva check the following article:
Outcomes
300%
increase in on-site events.
Engagement
on-site engagement enhancement.
90%
Page Speed Insights Performance score.
After considering our needs and goals, we selected Panda Group to work on our project. Their eagerness to support us left a great impression right from the start.
We can confidently say that they put us at the top of their priority list as collaboration went smoothly and any inquiries were always addressed swiftly.
Even when matters weren’t originally part of the scope, it was reassuring knowing we could rely on them every step of the way!
Tomasz Stężycki
Bonmario eCommerce Manager
Tech Stack
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