Migration to Magento

Soccer store migration from SaaS to Open Source

About the company

Upper 90 Teamwear creates custom soccer uniforms, apparel, and accessories for soccer clubs and teams in New York area.

The company brings over 10 years of experience to provide quality customization of soccer apparel and accessories to its customers.

Built on the foundation of Upper 90, a soccer specialty retail store with four locations in New York City, Upper 90 Teamwear has a dedicated team of skilled designers, printers, project facilitators and customer service representatives who handle projects for more than 40 local soccer clubs.

Our challenge

Upper 90 Teamwear had previously used a SaaS platform to manage their product catalog, online sales and inventory.

While the SaaS service was meeting the basic needs, the solution had quite a few limitations.

The platform’s native features were often insufficient and the company that operated the SaaS platform was often unable to implement the custom modifications that Upper 90 Teamwear needed in order to better serve their customers and to improve their internal processes.

The main challenges

An option to export club, customer, or product data.
A dedicated website section for players' families and club supporters, ensuring easy access and independence.
Automated method for adding new club members through imports.
Email reminders to buy the necessary club uniforms.
Ability to create or monitor partial shipments.

Solution step by step

Tech stack

Selecting the ideal shopping system to meet your requirements, such as Magento, is crucial for a seamless shopping experience.

Migration Automation

Discover a solution to automate the migration task and extract all data from the previous e-commerce platform.

Ordering process optimization

Tailored for soccer teams, players, and parents, our business process optimisation integrates bespoke features to merge user experience with our business objectives.

What we have done

Why Magento

Considering the unique circumstances of the client, we opted to suggest an Open Source platform instead of a SaaS solution.

Magento was selected for this project as:

the platform was readily available and the deployment was relatively fast,
open-source code allows for advanced and virtually unlimited modifications,
Magento community offers numerous modules and addons that can significantly enhance the platform’s native features,
the client had previous experience with Magento, which allowed for an easy transition.

The implementation was complex and involved creating additional customer roles with custom privileges that would allow access to dedicated sections.

Magento customization

Tailoring features to align with the client's specific goals was key to the successful transition.

Magento catalog structure was modified to reflect club and team structure and to allow an easy and flexible way to manage clubs, teams and their dedicated product catalogs.

We developed custom features to:

export all sort of data,
dedicated website section for players parents and club managers,
import new players data,
email reminders,
partial shipment monitoring.

Automated data migration

Time saved by utilising a dedicated tool for crawling data.

The project additionally entailed extracting club, customer, and product data from the Software as a Service (SaaS) solution. Subsequently, the data was seamlessly transferred to the new Magento platform through automation processes.

Since the SaaS platform did not offer any options to export this sort of data, we developed a custom crawler solution that extracted the data and saved it in a way that allows for an easy data import to Magento.

The crawler was based on PHP and utilized BeautifulSoap library. This particular solution ended up saving our client a lot of time and effort, as manually recreating the club structure and product data would have been time-consuming and labor-intensive.

Outcomes

Overall, the solution not only saved time by improving the processes of club and product management, but it also improved usability of the website, conversion rate and ultimately had a substantial and positive impact on the client’s profitability.

80%

reduced time for adding new soccer teams

19%

sales increase as a result of email reminders

22%

sales increase as a result of an additional family section

Panda Group has proven to be a very reliable and experienced company, and we consider the quality of their work as outstanding. Since we started working with Panda Group, there hasn’t been a single issue or a custom request that the agency would not be able to handle, as far as Magento programming is concerned.